FROM STRATEGY TO CONCEPT AND COPY
FROM STRATEGY TO CONCEPT AND COPY
I started off in strategy, but as I moved on in my professional life, I also moved closer to the creative and execution side of things. So you can expect actionable brand and creative strategies, insight-driven and culturally compelling creative solutions and content formats which won’t kill production to make it happen. I like collaborating, whether that’s with clients, other creative individuals or production partners, but I thrive equally working solo, which means I can be your one-woman show when it comes to concept and content development.
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![man is dancing in front of scaffolding at fashion show, concept by Susanne Biermeir]()
Fashion show concept for adidas by Stella McCartney at AYFW22 in Milan
Overall production: About You, event production: Villa Eugenie, project lead: Jana Fenzlein, choreographer: Shay Latukola
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![Mercedes-Benz EQC outside in Portuguese countryside, video idea by Susanne Biermeir]()
Animation and video concept for Mercedes Benz EQC and Highsnobiety
Overall production: Highsnobiety, head of production: Klaudia Podsiadlo, production company: BWGTBLD GmbH, CGI: Manuel Carvalho
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![GANT shirt floating in front of industtial structure in red with sunshine, concept by Susanne Biermeir]()
Retail space concept for GANT at AYFW22 in Milan
Overall production: About You, event production: Villa Eugenie, project lead: Fred Deimel
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![Young man in leather coat posing for a photo, surrounded by cameras and screens, idea by Susanne Bierm]()
Retail space concept for comma (incl photo opp) at AYFW22 in Milan
Overall production: About You, event production: Villa Eugenie, project lead: Fred Deimel
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![Fashion show stage with scaffolding structure and blue lighting, set design with old TVs, idea by Susanne Biermeir]()
Fashion show concept for G-Star RAW at AYFW22 in Milan
Credits: Overall production: About You, event production: Villa Eugenie, project lead: Annkatrin Matern
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![AI image of Carlsberg beer bottle covered in white figures]()
Creative strategy and concept for Carlsberg’s new comms platform Creative Pioneers with LURE Media
CCO: David Incorvaia, Head of Client Services: Maike Schröder, Head of Production: Hugo Heimpel
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![light yellow background with Autarq logo and tagline Next Level Roofs]()
Video concept, script and social content for Autarq solar roof tiles to raise money via a crowdinvesting campaign
Client: Kai Buntrock, Creative Director: Rui Gorgulho
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![close up of artist with paint brush and paint on the floor, red shows visible, idea by Susanne Bierme]()
Concept for artist video series for Vans and Highsnobiety
Executive producers: Highsnobiety and Vans, creative strategist: Alexa di Benedetto, PM: Amy Tran, head of production: Chad Ghiron, director: Nina Meredith, producer and photographer: Phil Staiman
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![image of The Smart Traveller cover with sunset and ocean]()
Editorial copy for The Smart Traveller, a corporate magazine from GlobeAir
Client: Monika Zvonic
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![image of orange lit tents at night, surrouned by trees and with tagline: Einschlafen mit kühler Brise und Sternenkino. WildWood Camping Logo placed at bottom, idea by Susanne Biermeir]()
Creative brand development, social content and launch campaign for WILDWOOD Camping
Client: Benjamin Ruth and Stefan Böff, social media management/production lead: Indigo Janka, photographer: Doreen Kühr
Wanna see more work?
SERVICES
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What’s your brand all about? What does it talk, look, feel like? This is where we define your brand from a creative perspective, including creative positioning and development of your brand narrative and TOV, in addition to a first visual approach.
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Looking for innovative ways to launch your brand or market your latest product? My diverse background, including ATL, events, social, community and influencer activations ensures a holistic approach for your campaign.
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From mapping the right content territories for your brand to the development of content formats and building a content calendar for all your platforms, this is all about content for your brand.
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This is all about your brand experience. It includes developing an overarching idea and messaging, visual moods for materials, atmosphere and lighting as well as guest experiences and run of shows.
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You want to invest in a magazine to retain your customers or allure new investors? Whatever you need, I can hep you with defining the overall idea, plan individual issues or research and produce individual stories.
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Creating a story narrative or script for your video, story research and production for editorial copy and web copy are all part of this. I will find the right word for what you want to convey.
PARTNERS AND CLIENTS